Where data protection meets technology: How secure and compliant data processing works today
Data-driven innovation is at the core of modern AI developments, but organizations face a fundamental challenge: How can data be used effectively while protecting individual privacy?
This event takes a practical look at anonymization and pseudonymization from both a legal and technical perspective. Experts will explore what makes data truly anonymous, where anonymization reaches its technical limits, and how organizations can balance data utility with privacy requirements.
The program combines legal insights, technical approaches, and a live demonstration of anonymization and re-identification. It also looks at the growing privacy challenges associated with AI, including the risk of personal data being unintentionally exposed through AI systems.
Key topics:
- Why anonymization is often more difficult than expected
- Legal distinctions and implications: anonymization vs. pseudonymization
- Technical approaches including k-anonymity, differential privacy, hashing, and tokenization
- Re-identification: How real is the risk in practice?
- How AI systems can unintentionally expose or leak personal data
Agenda
09:30 Welcome & Introduction
09:35 Legal Perspective: When Is Data Really Anonymous?
10:15 Technical Perspective: How Do You Actually Anonymize Data?
10:55 Coffee Break
11:10 Live Demo: What Is Really Anonymous? – Practical demonstration of anonymization, re-identification and the risks involved
11:30 Contribution Sharon Wulff, M&AI
11:55 Closing Words
12:00 Lunch and Networking
This event is made possible by Wenger Vieli. We sincerely thank our partner for their generous support and contribution to making this event possible.
About Wenger Vieli
Wenger Vieli is a Swiss law firm providing comprehensive legal and tax consulting services. With offices in Zurich and Zug, the firm offers expertise in various areas, including technology and media law, data protection, and intellectual property. Their Startup Desk is deeply rooted in the Swiss startup and venture capital ecosystem, guiding companies from inception to successful exit. Wenger Vieli is also highly ranked by renowned legal directories such as Chambers and Partners, The Legal 500, ITR World Tax, and IFLR1000 across its major areas of expertise.
For more information, visit https://www.wengervieli.ch/.
Terms & Conditions
Photo & Video Recordings
As part of this event, photographs and/or video recordings may be taken by or on behalf of the AI Startup Center. By registering for the event, you acknowledge that these recordings may be published at a later date in digital media and/or printed materials.
